The cost of equity using the bond yield plus risk premium approach The Jackson Company is closely held and therefore, cannot generate reliable inputs with which to use the CAPM method for estimating a company's cost of internal equity. Jackson's bonds yield 10.28%, and the firm's analysts estimate that the firm's risk premium on its stock over its bonds is 5.99. Based on the bond-yield-plus-risk-premium approach, Jackson's cost of internal equity is 15.36% 16,17% 20.21% 17.79% The cost of equity using the discounted cash flow (or dividend growth) approach Johnson Enterprises's stock is currently selling for $32.45 per share, and the firm expects its per-share dividend to be $1.38 in one year. Analysts project the firm's growth rate to be constant at 5.72%. Using the cost of equity using the discounted cash flow (or dividend growth) approach, what is Johnson's cost of internal equity? 10.47% 13.46% e 9.47% 9.97%