The cost of equity using the CAPM approach The current risk-free rate of return (rRF) is 4.23%, while the market risk premium is 5.75%,the Roosevelt Company as a beta of 0.92. Using the Capital Asset Pricing Model (CAPM) approach, Roosevelt's cost of equity is The cost of equity using the bond yield plus risk premium approach The Kennedy Company is closely held and, therefore, cannot generate reliable inputs with which to use the CAPM method for estimating a company's cost of internal equity. Kennedy's bonds yield 11.52%, and the firm's analysts stimate that the firm's risk premium on its stock over its bonds is 4.95%. Based on the ond-yield-plus-risk-premium approach, Kennedy's cost of internal equity is: ? ? ? 16.47% 18.12% 19.76% 15.65%