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The Cover Girl Company is considering promotion programs that involve retaining CURRENT customers; and other promotion programs that involve attracting NEW customers. Marketing Manager John
The Cover Girl Company is considering promotion programs that involve retaining CURRENT customers; and other promotion programs that involve attracting NEW customers. Marketing Manager John Winebrenner commented: It is more expensive to attract new customers than it is to retain current customers. That's what relationship marketing is all about." Is John's statement TRUE or FALSE?
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Electronic Media Management
Authors: Peter Pringle, Michael F Starr
5th Edition
024080872X, 978-0240808727
