The crackdown on Web browsing privacy is resulting in a tense situation between advertisers and the public. In addition to restricting third-party cookies, several Web browsers now provide functionality to limit tracking by online advertisers. The U.S. government has even suggested that a Do Not Track (DNT) list be created that would prohibit Web sites and advertising networks from monitoring a Web surfer's actions. Similar to the Do Not Call list, DNT would allow users to sign-up for this protection.

However, online advertisers have responded by saying that to restrict tracking would be like requiring television programs to eliminate commercials or magazines to stop accepting print advertisements. As a result of DNT, users who accept tracking would see all of the Web site's material, while those who opt out would only see more generalized content. Some web sites may begin to charge customers a monthly fee to read their full content.

Should tracking be restricted? Would you sacrifice viewing your favorite Web sites in return for no tracking? Should Web sites be able to restrict the content that you view based on your choices regarding tracking? If this is not the solution, what would you propose?