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The Crayola Case Study discusses the operations and supply chain strategy and challenges at Crayola, the world's leading company in arts and crafts products. A

The Crayola Case Study discusses the operations and supply chain strategy and challenges at Crayola, the world's leading company in arts and crafts products. A set of supply chain leadership principles are defined as cost, innovation, quality & ethical responsibility, sustainability, and resilience and agility. These principles are derived from the daily decisions Crayola faces such as choosing colors to drive demand, and launching new products while maintaining quality standards. As the supply chain grows globally and the company enters new foreign markets, operations challenges arise in managing fluctuating demands and a complex supply base.

Discuss1). Map Crayola's five pillars of operational leadership to the competitive priorities in Table 1.3.2). Make an assessment of Crayola's competitive priorities as it relates to their Asian expansion plans. 3). Which of the competitive priorities might present the biggest challenge to Crayola as it expands

internationally?

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