The creative strategy of the Starbucks coffee shop

• Define the target audience by developing a target market profile that includes a detailed description of primary users (demographics, geography, psychographics, behavioural aspects), and a brief description of secondary users.
• List two or threecreativeobjectives.
• Describe a creativestrategy.
• Describe a creative execution. You are encouraged to include a few mock-ups as examples. Refer to page 414 of your textbook for an example of creative objectives, strategy and execution.
• Preparea brief creatively.