Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

The credit card company, VISCARD, with 2 million customers, has designed a promotional offer and wants to communicate this to customers via direct mail so

The credit card company, VISCARD, with 2 million customers, has designed a promotional offer and wants to communicate this to customers via direct mail so that they can enroll into the program. It costs $1 to mail a flyer, and there is only $30,000 budgeted to reach out to customers. You are assigned the task of identifying a cohort of 30,000 customers that are most likely to respond to the marketing promotion. You are given historic enrollment data with 100 variables. This is a classic binary classification problem: A customer enrolls or ignores the offer and does not enroll. After a few weeks, you have built a complicated model that turns out to be very accurate but does not give you any insight into which variables are associated with high enrollment probability. Should this model be used for this purpose? Are there any benefits in understanding how the model works, or is it just important to know that it works? Explain and justify your answer.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

CFIN

Authors: Scott Besley, Eugene Brigham

5th edition

1305661656, 9781305888036 , 978-1305666870

More Books

Students also viewed these Finance questions

Question

Plot all the points on the same axes.. (4, 0)

Answered: 1 week ago