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The critics claim that measuring the organization's effectiveness is important to examine the company's performance. Identify the reasons, on what grounds, Balanced Scorecard (BSC) approach

The critics claim that measuring the organization's effectiveness is important to examine the company's performance. Identify the reasons, on what grounds, Balanced Scorecard (BSC) approach of organization's effectiveness is better than traditional approach?

Also discuss the application of BSC on Higher Education Institutions (HEIs) of Pakistan.

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