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The culture clashes between international businesses a case study of the merger of advertising companies between Omnicom (American) and Publicis (French). Using the country profiles

The culture clashes between international businesses a case study of the merger of advertising companies between Omnicom (American) and Publicis (French).

Using the country profiles created by the Hofstede Centre. Answer the following questions

  1. Given Hofstede's dimensions, in what way do the cultures significantly differ? How are they similar?
  2. Explain in what way culture could have been the cause for the success/failure of this acquisition?
  3. What could have been done to eliminate/diminish the cultural clash that ensued? Be specific.

please include in-text citations and references.

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