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The Curled Metal Inc. Case Discussion is based on the Harvard Business School Case. It represents an interesting example of a firm offering a new
The Curled Metal Inc. Case Discussion is based on the Harvard Business School Case. It represents an interesting example of a firm offering a new product that has substantially higher benefits to the customer. The firm has to decide how to price that new product. The purpose is to consider the factors that should drive the decisions and make a recommendation on price that is based on those factors.Consider the situation faced by the firm in the case. Answer the following questions:
Assume that the firm will initially produce the inch pads only at the capacity listed in Exhibit Also assume that the firm will do so only with the existing equipment. What price would you recommend that the firm charge for the new product? Only provide the price per inch pad in this answer.
Justify why you chose the price that you proposed.
Explain the biggest challenge that you foresee in selling the inch pad at the recommended price you proposed.
In the section in the case with the heading The Market on pages and there are several Purchasing Influencers listed. Which ONE of the purchasing influencers listed are least likely to be a part of your path to take the product to market? Give a short explanation why you would not want to use that influencer.
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