The Curry House is a family run Indian restaurant that has been operating in a quiet suburb of Brisbane since 2005 by the Raymond family. Their vision has always been to provide customers with an authentic dining experience at reasonable prices. Recently, a well-established Indian restaurant chain has opened a franchise in the same area and is offering two- for-one meals. This has raised concerns among members of the Raymond family who think that they will not be able to compete with their new competitor's low prices and will soon begin to lose customers. Nina, the eldest daughter in the Raymond family, recently completed a marketing and business workshop and believes they can maintain their margins by launching a social media marketing campaign that will attract new customers and reward their loyal customers. Nina also wants to incorporate a balanced scorecard at The Curry House to track performance. Required a) Briefly explain the company's business strategy. (1 mark) b) For each of the four balanced Scorecard perspectives, identify ONE performance objective. Justify each choice. (6 marks) c) For each performance objective identified in (b) above, recommend ONE potential performance measure. (2 marks)