The Custom Bike Company has set up a weighted scoring matrix for evaluation of potential projects. Following are five projects under consideration. Criteria Weight Project 1 Project 2 Project 3 Project 4 Project 5 Strong sponsor Project 1 Project 2 Project 3 Project 4 Project 5 2 8 3 6 3 6 Supports business strategy 2 6 3 2 1 1 Which project would you choose first? Urgency 1 5 8 10 8 18 10% of sales from new products 1 8 Using the scoring matrix above, what score would you give to each project? 10 6 10 0 Competition 1 9 0 4 1 7 Fill market gap 3 8 0 4 4 1

Using the scoring matrix above, what score would you give to each project? Which project would you choose first? If the weight for "Strong Sponsor" is changed from 2 to 5 , what score would you give to each project? Now, which project would you choose first? Why is it important that the weights mirror critical strategic factors