The Custom Bike Company has set up a weighted scoring matrix for evaluation of potential projects. Below are five projects under consideration. A. Using the scoring matrix below, which project would you rate highest? Lowest? B. If the weight for "Strong Sponsor" is changed from 2.0 to 5.0, will the project selection change? What are the three highest weighted project scores with this new weight? C. Why is it important that the weights mirror critical strategic factors? Please show your work. Criteria/ Weight Strong sponsor Supports business strategy Urgency 10% of sales from new products Competition Fill market gap Weighted total 2.0 5.0 4.0 3.0 1.0 3.0 Project1 9 5 2 0 2 5 Project2 3 7 2 0 5 1 Project3 6 8 2 3 6 8 Project4 1 0 5 10 6 9 Project5 3 10 10 1 8 0