The customers for your company purchase, on average, $338 per year. Your retention rate is 61% and your firm uses a discount rate of 11%. Acquisition costs are $119. Finally, your firm incurs marketing communication/promotion costs of $ 48 per customer per year. What is the necessary margin (as a percent of sales) to breakeven? In other words, at what margin (as a percent of sales) is CLV =0 ? Record your answer as a percentage, rounded to one decimal place. Your Answer: Answer The customers for your company purchase, on average, $338 per year. Your retention rate is 61% and your firm uses a discount rate of 11%. Acquisition costs are $119. Finally, your firm incurs marketing communication/promotion costs of $ 48 per customer per year. What is the necessary margin (as a percent of sales) to breakeven? In other words, at what margin (as a percent of sales) is CLV =0 ? Record your answer as a percentage, rounded to one decimal place. Your