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The customers of BMWs commonly fall in the age group between 35-50 and believe their car is a status symbol with a high level of

The customers of BMWs commonly fall in the age group between 35-50 and believe their car is a status symbol with a high level of income because they can afford BMW and appreciate the masterpiece.

Step 1: (This is a fictional discussion board)

Choose one of the three potential target audiences below and explain why you think the customer segment you choose would be willing to buy BMW's X5 vs. the other 2 options.

Environmentalists
Senior Citizens
Car Enthusiasts

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