Question
The CVPS-511 company makes a product that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $200,000 per year.
The CVPS-511 company makes a product that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $200,000 per year. Its operating results for last year were as follows:
Sales | $ | 2,080,000 |
Variable expenses | 1,040,000 | |
Contribution margin | 1,040,000 | |
Fixed expenses | 200,000 | |
Net operating income | $ | 840,000 |
The company president wants to add new features to the product, which will increase the variable expenses by $2.20 per unit. She thinks that the new features, combined with some increase in marketing spending, would increase this year's sales by 25%. How much could the president increase this year's fixed marketing expense and still earn the same $840,000 net operating income as last year?
Multiple Choice
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$188,500
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$339,300
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$282,750
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$150,800
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