The daily web-hits data for the on-line bookseller SchulmanReads.com, covering the period Monday January 1, 2007 to Friday September 28, 2007, is modeled below as a exponential growth model with seasonal components where {dummy_1, dummy_2; represent seasonal dummy variables for the days of the week with Sunday being associated with dummy_1, Monday with dummy_2, etc. In ( Hits, ) = Bo + Bixt + Ey. D, + 8, i=1 Model: OLS, using observations 2007/01/01-2007/09/28 (T =271) Dependent variable: In(HITS) Coefficient Std. Error t-ratio p-value Constant 9.48 0.0394069 240.5559