The dataset containing information about customers' purchasing history can be accessed at the following link: https://www.kaggle.com/yeanzc/telco-customer-churn-ibm-dataset x You will analyze the data to market segmentation of your customer base (Topic 4)

x You will need to justify the segments that you have created (Topic 1) x You will choose one segment to target, giving thought to RFM Analysis and Customer Lifetime Value (Topic 4) x You will provide recommendations on how best to engage with the target customer segment that you have chosen (Topics 2 and 3) x You will short statement of intent that addresses: (1) who your target audience is for the report and (2) what techniques have you used to connect with that audience and improve the readability of your report for that audience.

Please help in techniques for data analysis, customer segmentation, target segment, recommendations, statement of intent