The dataset is from ed$-$tech company which has a freemium model:

$1.$ Basic: You can view $25$ answers per week for free, a$$er reaching the limit you see the unlock

page, where you can unlock the answers by watching video ads or you sign up for a free trial of

Plus

$2.$ Plus: Unlimited, uninterrupted access to all ques$$ons and answers in our knowledge base

Ques$$ons:

$1.$ Prepare a graph with daily conversion rate to trial $(1$st metric$)$ and conversion rate to viewing the

video unlock page at least once $(2$nd metric$)-$ both based on users. Do you see any pa$$erns$,$

rela$$onships between metrics? Describe them and, if possible, explain them.

$2.$ Compare the behavior of $2$ segments of users $-$ users who converted to trial and users who didn't

convert. Look at the overall volumes and for each segment calculate the shares of users who,

during the whole analyzed period:

a$.$ a$.$ added at least $1$ answer,

b$.$ added at least $1$ ques$$on$,$

c$.$ read $5$ or more answers,

d$.$ used OCR at least $1$me$.$

e$.$ got an instant answer at least $1$me$.$

Visualize the results in a way that would make it easy to see the differences in user behavior

between the $2$ segments. Describe the differences between segments. How can we interpret and

use this result?

$3.$ Prepare a visualization of distributions of total answers read per user during their first $7$ days in

the App for $2$ segments: users who converted to trial vs users who didn't convert. What's the

median of answers read for each segment? How can we interpret and use the results?