The definition: "Competitive strategies that aim to overcome rivals in the industry" refers to:

Select one:

a. Business strategy.

b. Competitive advantage strategy.

c. Competitive strategy.

d. Generic strategy.

Michael Porter's generic competitive strategies constitute a set of competitive strategies so that they seek the general development of a company. They aim to overcome the rivals in the industry. In some industrial sectors, the structure means that all members can get high returns; while in others the success of a generic strategy is hardly enough to achieve acceptable returns in an absolute sense.