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the definition of the research problem is one of the critical steps in the research process. why? who should be involved in this process? What

the definition of the research problem is one of the critical steps in the research process. why? who should be involved in this process?

What role does exploratory research play in the marketing research process? How does exploratory research differ from other forms of marketing research?

Give some examples of symptoms of problems and then some underlying real problems.

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