The demand chain may be limited, as it takes a make and sell view of the business 38 Buzz marketing involves cultivating opinion leaders and getting them to spread information about a product or service to others in their communities las O A company must pay each month's bills for rent, heat, interest, and executive salanes regardless of the company's level of output. These expenses represent Variable costs a O Total costs b Direct costs O Target costs d O Food costs. O HPs advensing agency assembles words and inustrations into an advertisement that conveys the company's amended brend message in the context of the communication process. HP is sending a O responding.b O decoding.c messaging a Q encoding e O