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The demand for premium chocolate continues to grow, said Joan Steuer, found of Chocolate Marketing. There are two sides to this growth: There's the chocolate
"The demand for premium chocolate continues to grow," said Joan Steuer, found of Chocolate Marketing. There are two sides to this growth: There's the chocolate confections
themselvesfancy
artisan chocolates, such as those produced by Gatineau chocolatier Gaetan Tessier; and there's the packaging. Steur says that chocolate confections are being sold in "exquisite" packages that "push the envelope on pricing."
Can Tessier's company make a positive economic profit in the long run? Will it have either excess capacity or a markup in the long run?
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