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The department chair of the sports marketing program at a major Midwestern university would like to learn more about why students are changing their majors

The department chair of the sports marketing program at a major Midwestern university would like to learn more about why students are changing their majors from sports marketing to kinesiology. His goal is to speak individually to about 15 students who recently changed their majors. Based on this knowledge, what method of data collection and mechanism will he use to execute this research?
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