Question
The development of a consumer-influence strategy should start with a(n)----- A) Determination of the marketing budget B) Definition of the marketing objectives C) Definition of
The development of a consumer-influence strategy should start with a(n)-----
A) Determination of the marketing budget
B) Definition of the marketing objectives
C) Definition of the target audience
D) Analysis of consumers and markets
E) Design of promotional activities
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
