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The development of distribution strategies is more challenging internationally, where marketing managers must concern themselves with two functions rather than one: getting the products to
The development of distribution strategies is more challenging internationally, where marketing managers must concern themselves with two functions rather than one: getting the products to foreign markets exporting and
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investing in companies in the foreign market FDI
getting the products from foreign markets importing
distributing the products domestically.
distributing the products within each foreign market.
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