The development of technology often outpaces policy guidance, governmental oversight, regulations, and ethical assessments. How should we address these in our marketing research?

For this discussion, review the Standards and Ethics for Marketing Research and Data Analytics

Links to an external site.

$.$ Then answer the following questions.

Which two sections were most relevant to your portfolio project and why?

How might your company implement these data and privacy ethical guidelines if the company were to actually conduct the research on your idea? Does this change based on whether or not your research is local or global?

As a marketing researcher, if you adhere to all the guidelines in the code, could you still introduce bias into your research design or results? Why or why not?