The development of your answers must contain at least 120 words. Your writing must conform to appropriate grammar and spelling.

You will need to include at least one bibliographical reference in your initial publication and with attention to APA standards for each case.

CASE 1 Textbook for MGT 381 - Innovation Management: INNOVATION MANAGEMENT. Ahmed, Pervaiz; Ramos, Claudia; Ramos, Leticia; Shepherd, Charles. First edition, Pearson Education, ISBN: 978-607-32-0855-0

a. Read and study the Business Case on page 37 of the INNOVATION MANAGEMENT textbook.

b. Take case notes as required.

c. Answer the questions below regarding the Business Case.

Questions

1. Why is Bosch in a relatively good position compared to other similar German companies? 2. How did you deal with the economic crisis of 2008/2009? 3. Conduct your own research into Bosch's performance since the start of the crisis.

A space to breathe in the midst of the crisis.

(Source: based on D. Schaefer, "Space to breathe amid the crisis", Financial Times, March 1, 2009) The Financial Times Limited 2009

CASE 2

a. Read and study the Business Case on page 76 of the INNOVATION MANAGEMENT textbook.

b. Take case notes as required.

c. Answer the questions below regarding the Business Case.

Questions

1. How is the company likely to change? 2. What potential effect will it have on innovation and creativity? 3. What should Innocent do to adjust to such changes?

As innocent as a drink

(Source: Based on Germain, 2005 and www.innocentdrinks.co.uk, 2009. With permission from Innocent Ltd).

CASE 3

a. Read and study the Business Case on page 120 of the INNOVATION MANAGEMENT textbook.

b. Take case notes as required.

c. Answer the questions below regarding the Business Case.

Questions

1. Why is there rivalry between mobile device manufacturers and Microsoft? What is the logic behind this? 2. Critically evaluate the logic behind key rivals' strategies.

(Source: G. Cole, "How mobile giants are defending their patch", FT, May 31, 2002, p. 1; M. Palmer, "Microsoft unveils software deal with Sony Ericsson", FT, February 11, 2008 )

CASE 4

a. Read and study the Business Case on page 159 of the INNOVATION MANAGEMENT textbook.

b. Take case notes as required.

c. Answer the questions below regarding the Business Case.

Questions

1. What are the main challenges of managing technology in a globally dispersed organization like Velti? 2. What is the logic of Velti's approach? 3. How could Velti ensure that it remains at the forefront of global innovations in this market?

Source: Based on K. Hope, "Going mobile: Velti builds global footprint for clients' campaigns", FT, June 4, 2009) @ The Financial Times Limited 2009

CASE 5

a. Read and study the Business Case on pages 178-179 of the INNOVATION MANAGEMENT textbook.

b. Take case notes as required.

c. Answer the questions below regarding the Business Case.

Questions

1. What makes the company successful? 2. Identify the stimuli and inhibitors of creativity/innovation in the company. 3. Is company culture a source of sustainable competitive advantage? Justify your answer.

Sources:

http://www.google.com/corporate/culture.html http://www.google.com/intl/es/corporate/tenthings.html

Fortune. 100 Best Companies to work for 2011. http://money.cnn.com/magazines/fortune/bestcompanies/2011/index.html

The Boston Consulting Group, BCG 2010 Senior Executive Innovation Survey: www.bcg.com; http://www.bcg.com/documents/file42620.pdf

Johansson, G. (2010). Google: The World's Most Successful Corporate Culture. Suite 101. http://www.suite101.com/content/google-the-worlds-most-successful-corporate-culture-a242303