The difference between a company's mission statement and the concept of a strategic vision is that

a mission statement deals with what a company is trying to do,and a vision concerns what a company ought to do.

a mission statement deals with “where we are headed,” whereas a strategic vision provides the critical answer to “how will we getthere.”

a mission statement is about what to accomplish forshareholders, whereas a strategic vision concerns what to accomplish for customers.

a mission statement typically concerns an enterprise’s present business scope and purpose—“who we are, what we do, and why we are here”—whereas the focus ofa strategic vision is on the direction the company is headed and what its future product-customer-market-technology focus willbe.

the mission statement lays out the desire to make a profit,whereas the strategic vision addresses what strategy the company will employ in trying to make a profit.