the difference between consumer's behavior that influenced by social factors, such as the consumer's small groups, family, and social roles and status are :direct influence on buying choices and decisions , points of comparisons and reference, shaping attitudes and behaviour, influence self-image, self-concept and self-esteem, sense of belonging to a certain social circle, class of affluence and status , role models and examples of status, prestige, and determination of success. explain each one of them, discuss how these difference relate to the 3 social factors and provide an example on each of them