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The difference between the concept of a company mission statement and the concept of a strategic vision is that a mission statement deals with what

The difference between the concept of a company mission statement and the concept of a strategic vision is that
a mission statement deals with what to accomplish on behalf of both customers and shareholders and a strategic vision concerns what strategy to employ in order to outcompete rivals.
a mission statement deals with "where we are headed " whereas a-strategic vision provides the critical answer to "how will we get there?"
a mission statement typically concerns a company's present business scope and purpose ("who we are, what we do, and why we are here") whereas the principal concern of a strategic vision is with the company's future direction and "where we are going." a mission concerns what to do to achieve short-run objectives and a strategic vision concerns what to do to achieve long-run performance targets.
the mission is all about making a profit and which measures of profitability the company will focus on, whereas a strategic vision concerns what business model to employ in operating profitably.By
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