The Differences among Data, Information, Business Intelligence, and Knowledge

The core drivers of the information age include data, information, business intelligence, and knowledge. Realizing the value of obtaining real$-$time data from connected "things" will allow you to make more informed decisions, identify new opportunities, and analyze customer patterns to predict new behaviors.

This activity is important because to compete in the information age, you need to understand the differences among data, information, business intelligence, and knowledge.

Instructions: The items listed below are either definitions or examples of the terms data, information, business intelligence, or knowledge. Select the appropriate category for each item.

Data converted into a meaningful and useful context

The skills, experience, and expertise, coupled with information and intelligence that creates a person's intellectual resources

Raw facts that describe the characteristics of an event or object

Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making

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