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The differentiation strategy calls for a firm to provide products that: a.are at the lowest possible cost. b.have acceptable features. c.incorporate features for which the

The differentiation strategy calls for a firm to provide products that:

a.are at the lowest possible cost.

b.have acceptable features.

c.incorporate features for which the customer will pay a premium.

d.solve the problem of being "stuck-in-the-middle."

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