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The differentiation strategy calls for a firm to provide products that: a.are at the lowest possible cost. b.have acceptable features. c.incorporate features for which the
The differentiation strategy calls for a firm to provide products that:
a.are at the lowest possible cost.
b.have acceptable features.
c.incorporate features for which the customer will pay a premium.
d.solve the problem of being "stuck-in-the-middle."
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