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The director of advertising for a retail chain is considering how to allocate her $ 2 0 0 , 0 0 0 budget for television
The director of advertising for a retail chain is considering how to allocate her $ budget for television advertising among four programs A B C D on three channels Market research studies have shown that the chains customers can be broken down into two groups: Highend Achievers and Aspiring Achievers. Highend Achievers spend twice as much in the store as do Aspiring Achievers. The director wants to maximize the total instore spending potential of the audience but must have at least three ads on each program, and cannot spend more than of the budget on any one channel. The audience by program and the ad costs are below.
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