Question
The Director of Marketing gave you a study run for 24 hours on Black Friday with a sample size of 10,000 unique visitors to the
The Director of Marketing gave you a study run for 24 hours on Black Friday with a sample size of 10,000 unique visitors to the website. Based on this study, he recommends changing the homepage for the rest of the year to focus on products that are on sale as opposed to focusing on the new innovative products Wahoo sells. Do you agree with his conclusion? Please explain why or why not
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
