The director of marketing says, "We have market research that tells us that our target consumer is mostly made up of households with children under the age of 12. We also know that the children of these households like the variety we offer in terms of the different types of bread we sell. We would like you to come up with a new advertising campaign that uses this information to influence purchasing."

What advertising idea would be the best to help the Early Riser Bread Company gain more sales?