The Directors of Next would like you to prepare some slides and give them an oral presentation. The presentation should provide a critical evaluation of the marketing mix for their organisation in different international contexts with example of how can adapt each P.

In the presentation you should do the following:

Evaluate the pros of a global approach to marketing as opposed to a local approach to marketing

Evaluate the cons of a global approach to marketing as opposed to a local approach to marketing

Adapt the marketing mix (product, pricing, promotional and distribution approach) of Next to different international markets with clear examples.

Please do not Copy and Past and do not generalise. The concepts must be updated on Next company.

Do not forget to use in text citation and full list of references