The discount rate is the return that an investment project must meet or exceed to maintain or increase the firm's value. O True O False In 2018, Walmart reported sales of $500.3 billion, gross profits of $126.9 billion, EBIT of $20.4 billion, and net income of S9.9 billion. The company's cost of goods sold that year equalled OA. $353 million O B. $373.4 bilion OC. 4.1% OD. 296