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The discussion: Black Friday and Cyber Monday Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why

The discussion: Black Friday and Cyber Monday

  1. Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why not?
  2. What segment of the market do Black Friday and Cyber Monday target? Discuss whether you believe that the targeted market segments are the same for all businesses.
  3. Finally, are you a Black Friday shopper? Why or why not?

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