The distinguishes types of retail outlets, with independent retailers, corporate chains, or contractual systems being the three general forms. wheel of retailing service level O merchandise line O product assortment O form of ownership A common financial indicator of how effectively retail space is used to generate revenue can be calculated by determining O net sales. markdown percentage. market share. O sales per square foot. O transactions per customer. Merchant wholesalers are independently owned firms that O take title to the merchandise they handle. broker O act as agents for o break bulk and repackage O do not deliver Which of the following is a type of full-service merchant wholesaler? cash and carry wholesaler rack jobbers truck jobbers specialty merchandise wholesaler O drop shippers Combining the convenient location of a strip mall with the influential draw of national stores results in shopping areas known as O suburban malls. O warehouse malls. O power centers. retail malls. cluster malls. Albertsons Grocery Store accepts debit and credit cards as well as cash and checks for purchases. Its acceptance of various forms of payment provides its customers with utility. O time O place O possession o form o public An IKEA mail order catalog is an example of intrusive retailing intertype scrambled nonstore o hypermarket To gauge stickiness, a company monitors the average time it takes customers to make a purchase from the time they log on to a website to the time they log off. the average time it takes for customers to move from one page of a website to another. the amount of time per month, in minutes, visitors spend on a company's website. the number of visits by a unique customer to the same website before an actual purchase is made. the total time, in hours and minutes, that it takes for a customer to make an online purchase. When you view a selection at Amazon.com and see "Customers who bought this item) also bought ..." you are seeing the application of choice boards. adaptive selling multichannel marketing. personalization. collaborative filtering. 15 points Save Sinser The online consumer who shops online but buys offline, or shops offline but buys online is referred to as a consumer. multiretail O cross-channel marketspace O clicks and bricks Web 3.0 Which of the following statements regarding online consumers is most accurate? With the exception of the setting used to make the exchange (online versus retail store), the profile of an online customer is almost identical to the traditional shopper. Although online shopping and buying is popular, a small percentage of online consumers still account for a disproportionate share of online retail sales in the United States. The group most likely to use the Internet to make purchases is comprised of educated males between the ages of 25 and 39, Although growing in total sales revenues, the percentage of online sales is beginning to decline due to privacy concerns and the passage of a national Internet sales tax. Many people are put off by the difficulty in navigating so many new websites. 1.5 points Save Answer of the customer. Permission marketing is dependent on the O acceptance of cookies opt-in O sales data O consumer segment o selling context In the hierarchy of effects, awareness is defined as o the consumer's first actual purchase and use of the product or brand. o the consumer's repeated purchase and use of the product or brand. o the consumer's appraisal of the product or brand on important attributes. an increase in the consumer's desire to learn about some of the features of the product or brand. the consumer's ability to recognize and remember the product or brand name. The promotional objective of the maturity stage of the product life cycle is to O inform. O persuade. remind. sway. O convince. No matter what the specific objective might be, from building awareness to increasing repeat purchases, promotion objectives should possess three important qualities. They should be designed for a well-defined target audience, cover a specified time period, and be O unique in character. measurable. humorous. O repeatable. creative. A budgeting method that allocates funds to a promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold, is referred to as budgeting O percentage of sales O competitive parity O all-you-can-afford O objective and task O linear forecast Direct marketing faces several challenges and opportunities in global markets. Several countries, such as United Kingdom, Australia, the European Union, and Japan, have requirements for mandatory "opt-in," which means global marketers must pay a special fee beyond the regular postage for the privilege of using a country's postal system global marketers wishing to use direct marketing must have all mailings approved by their respective trade commissions for appropriateness of content. O global marketers have to purchase special "catalog" postage at a cost higher than that charged for the same weight of mail sent from one individual to another. consumers have to pay a special fee to the government to defray the costs of mail carriers having to handle larger volumes of mail from catalogues. potential customers must give permission to include their name on a list for direct marketing solicitations. A company or person who has information to convey during the communication process is referred to as O an encryptor. O a message carrier. O an originator. O a receiver. a source. Businesses vary as to the amount of security they require or can afford to protect their computer files. A company that sells a complete line of firewalls, from a no frills version to one that uses complex retinal scans, would most likely employ which promotional element to effectively promote its product to businesses? O personal selling advertising sales promotion O public relations social media