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The DTC distribution model of Magic spoon has been a unique differentiator for the brand since its launch in 2019. Despite swimming against the current

  1. The DTC distribution model of Magic spoon has been a unique differentiator for the brand since its launch in 2019. Despite swimming against the current on traditional placement and availability strategies used by established brands in the category, what made it fly as a new entry into an otherwise declining and cluttered category? Use the elements of the 4P's to differentiate it from competition (refer to the case text, it's in there! and explain each using your own words. [8 Marks]

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