Question
The Dubs Division of Fast Company (the parent company) produces wheels for off-road sport vehicles. Dubs has two products, 1 and 2. The two products
The Dubs Division of Fast Company (the parent company) produces wheels for off-road sport vehicles. Dubs has two products, 1 and 2. The two products only differ in how they are marketed. Product 1 is sold in bulk to customizing shops, while Product 2 is sold directly to consumers.
Dub's estimated operating data for the year follows.
Product 1:
Sales ... $300,000;
Var Mfg ... $160,000;
Var G&A ... $40,000;
CM ... $100,000;
Fixed Mfg ... $24,000;
Fixed G&A ... $36,000;
Op. Profits ... $40,000;
Unit Sales ... 1,000.
Product 2:
Sales ... $400,000;
Var Mfg ... $160,000;
Var G&A ... $60,000;
CM ... $180,000;
Fixed Mfg ... $32,000;
Fixed G&A ... $48,000;
Op. Profits ... $100,000;
Unit Sales ... 1,000.
Unless otherwise stated assume the fixed costs given above are allocated costs and unavoidable. What is the current operating profit per unit for Product 2?
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