Question
The ease of comparison on the Internet tends to encourage price-based consumer decisions. What could MSC Cruises do to help take the consumer's focus off
The ease of comparison on the Internet tends to encourage price-based consumer decisions. What could MSC Cruises do to help take the consumer's focus off price to some extent and consider other attributes?
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
