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The e-business's board of trustees wants Will Learner to provide assurances that the e-business health institute's traditional customer constituents will be served well by its
The e-business's board of trustees wants Will Learner to provide assurances that the e-business health institute's traditional customer constituents will be served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute's Web site, to facilitate more adaptable links among the e-business customer types. More broadly, the board of trustees and Will Learner want to determine the student target market that MedEd should attract. You will use your expertise on segmentation to determine the psychographic market segment that you think MedEd should now attract. Furthermore, as a team, you will also draw on your e-marketing expertise to compose a presentation analyzing the following 4 key strategic connections created by the e-business health institute's Web site portal: Business-to-business (B2B) exchanges among the e-business's business/organizational customers Business-to-customer (B2C) exchanges between the e-business's business/organizational customers and its individual consumer network of online users and visitors Customer-to-business (C2B) exchanges between the e-business's individual consumer students/users and business/organizational customers Customer-to-customer (C2C) exchanges among the e-business's constituents In addition, President Learner has made you aware of the extreme concern among powerful members of the MedEd board of trustees regarding ethical and cross-cultural considerations associated with an online learning platform. Your team's presentation should propose policies for ethical safeguards related to online privacy and guidelines for embracing cross-cultural, diversity health care education considerations
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