The economic logic of vertical integration. Starting with some facts.

- A. B. C. D. E. F. G. H. I. J. K.	the pre-tax profits as a percentage of sales for concentrate producers and bottlers are _________ and ________
- A. B. C. D. E. F. G. H. I. J. K.	Pretax profit/total assets for CPs and Bottlers are _______ and _________
- A. B. C. D. E. F. G. H. I. J. K.	An investment in _________ leads to _________ times more profit than an investment in _____________
- A. B. C. D. E. F. G. H. I. J. K.	Given the anwers above, the decision of CPs to invest heavily into bottling

A.	are obvious
B.	83%, 43%
C.	32%, 30%
D.	can have no logical explanation
E.	41%, 10%
F.	Bottling, 4, Concentrate Production
G.	Requires explanation
H.	29%, 9%
I.	Production, 5, Advertising
J.	14%, 57%
K.	Concentrate production, 4, bottling