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The editor of a Lakeshore Travel & Tourism magazine rates materials as ''outstanding'', ''excellent'', ''good'', ''bad'', and ''horrible''. However there is no specific quantitative difference

The editor of a Lakeshore Travel & Tourism magazine rates materials as ''outstanding'', ''excellent'', ''good'', ''bad'', and ''horrible''. However there is no specific quantitative difference between, say, ''good'' and ''bad''. The most appropriate level of measurement would be

  • nominal
  • ordinal
  • interval
  • None of the above
  • All of the above.

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