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The effect of the CORONA virus has given many hardships to the Individuals and the organizations. The tourism Industry is one of industries hardest
The effect of the CORONA virus has given many hardships to the Individuals and the organizations. The tourism Industry is one of industries hardest hit by this pandemic. This industry is in a unique situation because transport serves as a vector for spreading the virus therefore it is usually targeted for breaking the chain of spread of the virus. The movement of people via air travel Increases the risk of the spread of viruses at a much faster pace than normal. On 26 March, the World Tourism Organization predicted a 20-30% loss in international arrivals in a press release. Airlines, tour operators, travel agents, attraction sites, car hire, restaurants and hotels have all been adversely impacted.. As a result of massive cancellations of flights, tours, events, hotel reservations and a resultant decline in inbound travel, hotel occupancy rates and average room rates have dropped sharply causing unprecedented declines in profit margins, expenditure and statutory payments have to be made. From all intents and purposes, the hotel industry is headed for an unprecedented slump from COVID-19. According to experts, the pandemic will linger on for about two years. However, the fear of travelling and enforcement of social distance protocols will not go away soon after the pandemic subsides. Hoteliers cannot afford to follow the existing model of operations. Hotels must adopt survival strategies against COVID-19; make it more attractive in this COVID-19 era. MMTT Ltd a Multi-National Company which is in the Hotel & Tourism Industry has been impacted negatively by the Pandemic and the company is struggling to survive the change. In light of the above situation enumerate the strategies to be adopted by MMTT Ltd. to create adaptive and resilient organization that will be more sustainable in a dynamic competitive environment? Also propose a viable solution to the problem using the Kurt Lewin change process. [10 Marks]
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