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The Electric Vehicle ( EV ) represents the newer generation of automobiles and has garnered enormous attention from firms in various industries. For example, Tesla

The Electric Vehicle (EV) represents the newer generation of automobiles and has garnered enormous attention from firms in various industries. For example, Tesla seems to lead the market, but other firms are catching up. We can envision that the EV market will have huge potential, but it is also becoming increasingly competitive in the near future. It is interesting to observe that Apple had planned for its EV, but recently, it has been reported that the company has canceled the plan. Suppose you are hired by Apple to continue the EV unit instead of canceling it.--Please conduct online research to gain insights into the EV market and assist Apple in managing the launch of its EV by addressing the following questions: Conduct a thorough SWOT analysis for Apple EV. Who would be your target customer segments? Briefly discuss the segments characteristics and your rationales of choosing these segments. Discuss the competitive advantages that your EV is likely to have. What are the key features of your EV? and how would these features differentiate your EV in this competitive market? Be innovative. Note: The page length of the answers for this question should be no less than 1.5 page (single- spaced, Times New Roman, 12 pts,1-inch margins, excluding tables/figures) Please ensure to carefully research and analyze the situational variables. Use solid data/evidence to support your ideas and conclusions.

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