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The entry modes Which entry modes did these two companies choose to enter foreign markets: exporting, franchising, joint - ventures, or fullyowned subsidiaries? 6 .
The entry modes
Which entry modes did these two companies choose to enter foreign markets: exporting, franchising, jointventures, or fullyowned subsidiaries?
Human Resource
What human resource approach did they choose: ethnocentric, polycentric, or geocentric? Explain.
Conclusion
As a whole, how would you describe these companies: Global companies, or multidomestic, or transnational?
Your conclusion can be presented as a SWOT analysis in which you summarize the strengths, weaknesses, opportunities and threats of these two companies
You can include a reference list to present where you got your information from.
NOTE: each student will do the research and presentation of one of the parts listed above.
The score is individual.
The written reports cover all the parts presented in the
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