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The episode on June 23 rd (Reran on October 10, 2022) - Are rotisserie chickens 'inflation-proof'? https://www.wsj.com/podcasts/the-journal/are-rotisserie-chickens-inflation-proof/e04284e8-9e30-4dc6-aebe-96e2822c83a5Links to an external site. Further readings if interested
The episode on June 23rd (Reran on October 10, 2022) - "Are rotisserie chickens 'inflation-proof'?"
https://www.wsj.com/podcasts/the-journal/are-rotisserie-chickens-inflation-proof/e04284e8-9e30-4dc6-aebe-96e2822c83a5Links to an external site.
Further readings if interested in: "Rotisserie Chickens: The '90s Gift to Supermarkets That Keeps On Giving"
https://www.wsj.com/articles/rotisserie-chickens-the-nineties-gift-to-supermarkets-that-keeps-on-giving-1515061801Links to an external site.
Please discuss the following questions.
- What is the importance of rotisserie chicken for American families? How did it change over the years?
- How did chain restaurants manage to keep its price low? Which strategies did they follow?
- The episode also gives information on how Costco prices rotisserie chicken. What type of pricing strategy would this be based on the types of pricing strategies that we learned in Lesson 8? Why?
- Do you think this pricing strategy helps Costco? Does their pricing strategy make sense? Why or why not? How does Costco manage to keep the price low?
- Do you give examples of similar pricing strategies used in other businesses? Explain how such pricing strategies can help companies to earn higher profits.
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